Measuring Media

 One of the major benefits of measuring media is seeing the insights. We get to see what is trending, how many actions were taken, how many people did the post reach, and much more. People who want to build their following on social media can also use the technique of measuring data to their advantage. They can see how well their engagement does and then try to produce similar content to that in hopes that their audience will react the same way. One of the challenges of measuring media is every social media platform provides a different set of analytics. Some tools share demographic information, but not most engaged followers. Another challenge is privacy implications. Research has shown that corporations sell peoples private information. There ought to be a sure security and certain individuals need to take a look at what they need without somebody recording these things. Due to this, there has been outrages.