People are always wanting to know the latest breaking news or the best new thing. That creates a need for measured media, to find what people want to see. Showing people, the content they desire based on previous occasions. That is one of the main benefits of measuring media. At the same time, those are the main conflicts when privacy is concerned with measuring media. This is when we have to ask ourselves and hold them accountable. When is it too much? A lot more people are taking notice of companies selling their information for advertising purposes.
Through our, Google searches all the way to the people we follow on Facebook. The implications that come along with conducting social media research for individual privacy is that it's a hard line to draw. People can argue that when someone posts on a forum, they are automatically giving permission for everyone to see it. Companies can make a point that when everyone signs up on a site, they have to accept the Terms and Conditions. This is true but the lengths of those are crazy and mind-numbing. They don't really expect us to read them. We could be signing over our souls and not even realize it and they know it.
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