Measuring media is very beneficial. It measures how well individuals, companies or even campaigns are doing and how successful they are. For example, with YouTube videos many have caught my eye when I see how many views they have.  Having many views automatically shows that the video is interesting and very successful. For many people making YouTube videos has become a job for them.  I personally know people who have devoted their time making videos and getting paid for it.

There are many challenges though. For instance, in the case of YouTube videos, how accurate are those views? In reality do we know if the number of viewers is well represented or was it the repetition of the same viewers? This limits individuals or companies to grow and expand to other viewers.

I believe when conducting anything on social media nothing becomes private. There have been cases where personal information has been exposed and I believe there will always be a continuation of it.

Jennifer Serrato