Blog Post #3: Measuring Social Media

It can be very beneficial to measure social media if you have a brand or business you are trying to grow. Also, it can be important to monitor social media if you keep up with this latest urban news or trends. Social media is a great tool that provides businesses with the opportunity to reach large markets and audiences they would typically not be able to reach. In addition, it is easier for businesses to keep up with wider and more spread out audiences than usual, as they are able to look at the latest trends in their communities. It may be difficult for up and coming businesses to enter the market, as social media is accessible by people from all over the world. As a result, establishing a distinct brand is essential. While using user data to collect information about your targeted audience, you should be cautious of allowing others access to said data.